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In the realm of commerce, especially in the fashion and apparel industry, "brand overstock" is a commonly used term. For those engaged in international trade, cross - border e - commerce, or simply consumers who love branded products, having a clear understanding of this term in English is of great significance.
Brand overstock, in simple terms, refers to authentic products that are manufactured by or under the authorization of well - known brands, meet the brand's strict quality standards, but for some reason, fail to be sold through the brand's regular sales channels (such as brand flagship stores, official websites) and thus become inventory.
These products are not inferior goods or counterfeits. They share the same production lines, use the same raw materials and production processes as the products sold in regular stores. For example, a piece of brand - name jeans that is overstock is made of the same high - quality cotton fabric, with the same exquisite sewing techniques as the ones sold at a high price in the brand's physical store. The only difference is that it is not displayed on the shelves of the regular store.
Brand overstock comes from formal brand production systems. They have complete production records and can be traced back to the brand's authorized manufacturers. The materials used, such as the down in a down jacket or the leather in a leather bag, are all in line with the brand's regulations.
They are products that are left unsold in the process of production and sales. They may be over - produced by the manufacturer to deal with possible defects in the production process, or they may be unsold products from the previous season that are replaced by new products. These products are all brand - new and have never been used by consumers.
Since brand overstock is not sold through regular channels, it avoids a series of costs such as high rents and high marketing expenses in regular sales. Therefore, its price is usually 30% - 50% of the original price. This is a great attraction for consumers who pursue cost - effectiveness.
In order to ensure that the number of qualified products delivered meets the order requirements, manufacturers usually produce 5% - 10% more products than the order quantity. After strict quality inspection by the brand, the excess qualified products that are not included in the order become overstock.
Fashion products have a strong seasonal nature. When the season changes, a large number of unsold products from the previous season will be replaced by new seasonal products. These unsold products, which are still of good quality, become overstock.
Brands have very strict quality standards for products sold through regular channels. Some products with very minor defects that do not affect their use (such as a small thread end on the clothes or a slight scratch on the accessories) will be eliminated from the regular sales channels and become overstock.
Distributors or retailers may return unsold products to the brand due to poor sales performance. These returned products, which are still in good condition, will also become part of the brand's overstock.
Counterfeits are products that imitate the appearance of brand - name products without the brand's authorization. They are usually made of inferior materials and have rough workmanship. Brand overstock, on the other hand, is produced by the brand or its authorized manufacturers, with guaranteed quality. You can distinguish them by checking the product's workmanship, materials and labels. Brand overstock has clear and standardized labels, while counterfeits often have fuzzy or incorrect labels.
Regular stock refers to products that are sold through the brand's regular channels, with complete packaging and labels, and sold at the original price. Brand overstock is not sold through regular channels, and its labels may be damaged or removed to avoid impacting the regular market. The price of brand overstock is much lower than that of regular stock.
Brand overstock is brand - new, with no signs of use. Second - hand products are products that have been used by consumers and then resold. This is the most obvious difference between them.
Understanding the meaning of brand overstock in English can help people better engage in international trade, cross - border shopping and other activities, and avoid being deceived by inferior products under the name of "brand overstock".
